About us
CREATING MACHINERY SOLUTIONS FOR THE CORRUGATED BOARD INDUSTRY
Who we are
Serra is considered one of the leading players in the Corrugated Board Industry
We are a 3-generation family-owned company based in Barcelona (Spain). SERRA has been an innovator and global provider of machine solutions for the corrugated industry since 1948. The company is best known for its die-cutting solutions with fast, reliable and fully customized workflows, especially the SERRAPID quick change die-cutting cylinders. We also specialize in manufacturing other ancillary equipment such as mold storage, mold handling and most recently conveyor systems.
SERRA is a recognized global leader in peripheral equipment types and installed bases for single-pass digital printing, perfectly tailored to corrugated lines with fast, secure workflows that increase productivity. SERRA is also developing a new series of innovative artificial vision applications for the corrugated industry. We are one of the leading players in the corrugated industry
We are involved in all processes of corrugated board industry
Design
Manufacture
Workflow solutions
Corrugator process partners
Digital printing partners
Converting partners
Our history
The concept for the business was founded by Serra’s family in a mechanical repair shop in the late 1980s. It was later established as an official family business, at the initiative of Ramon Serra. Talleres Serra was established on June 25, 1981, combining the family vocation with the needs identified in the corrugated sector
Creating key technology machinery all along
1940
ORIGIN
Joan Serra founded Taller Mecánico J. Serra in Barcelona to repair corrugated board machinerymachinery
1981
FOUNDATION
Ramon Serra founded Talleres Serra, SA in Barcelona to create new machinery for the corrugated board industry
2000
MACHINERY
Award
2000 First Award for the innovation by FEFCO
2010
MACHINERY
Award
2013 First Award for the innovation by FEFCO
2020
NEW BUILDING
6000 sqm (assembly)
+ 3000 sqm (manufacture) warehouse
Award
2021 First Award for AI Safety Application by FEFCO
Vision, Mision, Values
Vision
We aim to become the leading global technology partner for the corrugated cardboard industry, offering innovative and sustainable solutions that drive efficiency, automation, and circular economy practices. We aspire to be recognized for our engineering excellence, our commitment to quality, and our active contribution to reducing environmental impact — fully aligned with the goals of the green movement and international standards.
Mision
At SERRA, we design, develop, manufacture, and market advanced technological solutions for the corrugated cardboard industry, including peripherals for digital printing, rotary and flat die-cutting lines, transport systems, and AI-based applications. Our purpose is to optimize our clients’ production processes, ensuring maximum quality, efficiency, and safety under the international standard ISO 9001:2015. We are firmly committed to innovation and sustainability as strategic pillars, actively contributing to the reduction of environmental impact. For this reason, we are currently in the process of implementing the international standard ISO 14001:2015.
Innovation
We are committed to continuous improvement and advanced technology.
Quality
We meet the highest standards (ISO 9001:2015 and ISO 14001:2025).
Sustainability
We design solutions that minimize environmental impact and promote the efficient use of natural resources.
Social Responsibility
We ensure fair, safe, and inclusive working conditions.
Governance
We make decisions with transparency, ethics, and accountability.
Values
Company & global network
SERRA provides high-tech machinery, solution and service in over 50 countries. This global coverage is one of the key factors behind his SERRA leadership in the industry. SERRA helps you achieve higher quality, higher productivity and lower operating costs by providing support close to you.
Our service includes:
Produce more efficiently
React to unexpected events
Maintain your investment
Optimize productivity
Countries:
Arabia
Saudi
Algeria
Argentina
Australia
Belgium
Brazil
Bulgaria
Canada
Czech
Chile
China
Colombia
Costa
Rica
Denmark
Dubai
Ecuador
Finland
France
Germany
Greece
Hungary
Israel
Italy
Japan
Lithuania
Morocco
Mexico
Netherlands
New Zealand
Norway
Paraguay
Peru
Poland
Portugal
Puerto Rico
Romania
Russia
Scotland
Slovakia
South Africa
Spain
Sweden
Switzerland
Syria
Taiwan
Thailand
Trinidad
Turkey
United Kingdom
Uruguay
USA
